Your Wonderful Product
By: Jim Gandolf
When do you know that you have an excellent product? When
you have put so much effort in understanding your customer, and how much the customer
is going to spend on that product?
Can you develop that product within any guidelines to make a
profit?
Can you have enough mental focus on all areas,
Manufacturing, product development, sales to distributors, then the guidance in
helping the distributors selling to the retail locations? Wait a minute, helping the retail locations
sell this product with a full understanding of not getting a return rate? What
type of warranty exclamation rate of usage? Then helping the consumer stay knowledgeable
at all time how great this product is? Understanding the research and
development can be the most import area of survival in a never-ending climate.
The funds to handle areas of growth? Employee insurance, product insurance to where
the product never ruins a family air loom or family treasured end table? Logistic
insurance? Can you price this product to cover these areas? Think about what I
am writing about for just a minute? Take a deep breath; relax you have a great
product, and you can have access to the right funding, or you might have the
right funding? You must start in every situation to where you can keep
everything balanced always. I feel that the only way to move forward in all
aspects of this going retail, is, to have a person that knows all areas and
just can’t make it up as you go? When
you listen to rumors and gossip you won’t even get off the ground. People learn
from mistakes and errors. When you do not even look at the whole picture you
will fail. You have no one to blame, but yourself.
Understand the whole retail movement, and as the product is
placed (In Retail locations), the product has an opportunity to grow.
Understand insurance
Understand what Lobbying Groups you need to be with
Understand that your competitors will love putting you out
of business at all means (Sanctions and fines). Your competitors have been
paying for Senators, and congressmen for years, they know people. Your competitors will even have their own
employees come to work for you, just to see where you are not in compliance
with and US Government codes!
Do you have someone that can handle this? Think about it a
minute?
Jim Gandolf
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